Thinking a highly priced item is better than a medium or low-cost item is called the Veblen effect.
It's an assumption made based on our inability to afford it and that it's scarce and limited.
It's not necessary a truth.
You're paying for the belief that this is better than something else and that there's less of it and thus, that you are more unique.
Sometimes it's true - a Ferrari can do things a Honda can't.
Sometimes it's not - many luxury clothes are made in the same factory as low-cost items.
We ‘buy’ into a narrative around cost but we don’t always – maybe even seldom – get more value for money. You buy a feeling instead. A feeling of exclusivity. We pay to feel extra-ordinary, superior, better than…
But we all bleed the same; we’re all capable of heartbreak; we all worry; we all need connection; we all cry; we all want happiness; we all love and need love in return; we all want to feel safe.
Maybe it’s not so bad to be like everyone else…
Until next time, stay safe - and sane - and make kind choices!
This is a daily, micro-blog, taking less than 2 minutes to read, offering you insights into how presumptions, beliefs and stories shape our lives and worldview, for better or worse.